AcquisitionAcquisition OS
One place for the Acquisition squad: from spotting a company worth calling to a signed contract handed over to Expansion & Retention. HubSpot stays the system of record.
Targeting
Which companies we go after
1Signals
Growth and fit signals score every company 0–100.
Prototype 2Approve companiesWeekly review of the best-scoring companies.
Prototype 3ContactsDecision makers per company, who to contact first.
Prototype 4PlaybooksMulti-channel sequences per type of company.
PrototypeOutreach & sales
Who does what, every day
5Marketing
Inbound leads to the AE, nurturing the rest.
Prototype 6SDRDaily call lists, demos booked into the AE calendar.
Prototype 7Field SalesDoor-to-door routes, visits, building scans, straight into HubSpot.
Live 8Account ExecutiveToday view, pipeline board, handover to E&R.
PrototypeResults & handover
The road to €10M ARR and what happens after the signature